In today’s world of technology, charitable golf tournaments can no longer rely on posters, mailed postcards, paper scoreboards, and word of mouth. As charitable golf tournament organizers, you need to begin with an easy-to-follow website that offers information about everything involving your event and allows you to attract more sponsors and fill your event sooner, plus the most important part: collect funds quickly.
Your website should be one of the first tasks for the organizing committee to complete:
- If an event is scheduled for the following year, go ahead and get the website prepared by year’s end.
- Allowing for a “Save the Date” in potential participants’ calendars and could create an early buzz, particularly if there are “Early Bird” discounts on registering and with your past golfers.
Many companies prepare their charitable next-year budget in the fourth quarter. Having your website complete far in advance allows for the committee team to have a place to send potential sponsors to and the addition of sponsor links, company logo, and sponsorship level on the website for months instead of weeks.
Here are 5 main items to focus on when building a website for your event:
- Promote Event Details:
An area that gives all the details on your event. Date, proposed tee times, course that will be used, cost to participate and of course the cause. - List Player Packages:
Players are always interested in what bang do they get for the day. Along with mentioning the entry fee, include the various features that will be offered, such as 18 holes of golf, with a cart, free drinks, lunch/dinner, snacks, sponsor gifts, prizes and alternative competitions (putting contest, long drive, hole-in-one, etc.) Sponsored tee with give-a-ways. - List Sponsor Packages:
REMEMBER, someone who may be interested in playing could also have their own company or work for a company that is looking for publicity and charitable opportunities. At the least, it’s a starting point on a conversation with title sponsors or just tee sponsors on the cost of their association. - Describe Your Organization:
This should be a short elevator speech type of content that is compelling and detailed on what your mission is in organizing the charitable golf event and why they and their friends should participate. - Golf Course, Location and Google Maps Link:
It’s true; many players will sign up based on the quality of the course and proximity to their residence.
Remember having a website that you can share on social media, via text, or email allows the word to spread even faster. If you don’t know where to start as a golf tournament pro, we can create your website for you that includes all of this plus registration and auction pages.
We at Blue Wings Golf can help you create a plan to help you get started sooner than later so you can have a successful event every year.
Photo by Richard Stott on Unsplash
